Under Armour's NYC Pop-Up for its New SlipSpeed Colorways Was Complete With Personalization Stations and Popsicle Treats

Under Armour continues to celebrate its SlipSpeed convertible heel sneaker, the brand's most technically-advanced model yet. Returning to its NYC Pop-Up location on April 15th, Under Armour hosted a day of fun, equipped with a popsicle cart on 5th Avenue, a giant customizable SlipSpeed sculpture, and live tagging by artist GLOSSBLACK.The SlipSpeed was initially introduced and celebrated with a Pop-Up event in February. Now just a few months later, Under Armour is growing the SlipSpeed family wit...